How does the lowest price promise work - The best service and price, there must be a catch?

Nope - there is no catch. We check our prices regularly to ensure we are the best price out there. In the unlikely event, you do find it cheaper. We'll not only match it, but we'll also beat it as a little thank you for alerting us to the price. The price must be a genuine advertised price, viewable to the public and unfortunately, we cannot match verbal agreements/offers or auctions, that's all there is to it. For more information please see our terms